The home of Strabens Hall is D’Arblay Street

The home of Strabens Hall is D’Arblay Street, Soho, a road named for Madame D’Arblay, an English satirical novelist, diarist and playwright who was born on the adjacent Poland Street. Despite being little known today, the influence that D’Arblay exerted over Jane Austen and other novelists in her time led to her being described by Virginia Woolf as the mother of English Fiction.

It’s entirely fitting that our street should be named after a literary trailblazer, given that Soho is a global hub for the creative industries.

Question is, then, what on earth is a financial firm doing here? As a ‘right-brained’ creative-led thinker myself, I feel right at home in this area and in financial planning. The reason? Financial Planning and advice is categorically not just about numbers. More often than not, providing advice is about forming and articulating a financial life plan in conjunction with our clients. As part of this, all of our clients receive a written document that we hope is carefully considered, meticulously planned and beautifully written. So I hope we’re making Madame D’Arblay proud!